Restaurants, Food & BeveragesHollandEmployee-ownedFamily-owned

In 2015, we introduced you to our love of great beers and a good time.  The driving force for opening our doors was YOU, the residents of the city we love and have always called home. The first step was to introduce the Westerlunds and provide a local hotspot showcasing our hand-crafted beers. After quickly accomplishing that, the direction shifted to ensure that our friends in Holland are ALWAYS our number one priority.

Lodging & Travel

We provide parking services, management, and consulting.

PhotographyCity of Grand RapidsWoman-owned

Grand Rapids based portrait and commercial photographer. With over a decade of experience, Arrae Photography uses photography and design to create beautiful marketing materials for your business. Available on location as well as at the downtown studio.

Arts & EntertainmentMediaPhotographyCity of Grand Rapids

Wedding and event photography specializing in candid moments with high production value and professional lighting. Also serving community members in need of product photography for the food/beverage industry. Everyone welcome. Equal opportunity photography.

Marketing, Advertising & PRHollandLGBTQ+ OwnedWoman-ownedAppointment Only

We help busy business owners and entrepreneurs who want to offload their online presence and have peace of mind that it's expertly done. From websites and SEO/blogging to social and traditional media, we develop and execute comprehensive online marketing strategies for our customers.See More

Computers, Web & TelecomCity of Grand RapidsEastownWealthy StreetEmployee-ownedStorefront

Atomic Object designs and builds world-class software products for all sorts of clients.

Health & WellnessSpecialty ServicesWoman-owned

The Center for Oral Surgery and Dental Implants provides reliable and cost-effective dental health services in Grand Rapids and Rockford, Michigan. Their services range from dental implants and tooth extraction, to oral pathology and jaw surgery. They pride themselves on providing opioid-free pain management experience to their patients. Call 616-361-7327 for more details or to make an appointment.
See more: https://www.grandrapidsoralsurgery.com/

Business ServicesMarketing, Advertising & PRMediaLGBTQ+ Owned

Digital ads. Content. Social media. SEO. Email marketing. Humanoid does it all.

Home Products & ServicesWest Leonard

From in-home consultations to professional installation, we will assist you in selecting a window treatment to fit your lifestyle and budget. Your local Hunter Douglas Window Fashions Gallery Showroom. Doing business in Grand Rapids since 1935!

Specialty Retail28th StreetFamily-ownedCurbside Pick UpDeliveryOnline Gift Cards

Retail book and gift store with full-service Cafe.

GroceryFamily-owned

Michigan-based family-owned-and-operated grocery and general merchandise supercenter retailer operating 213 stores throughout Illinois, Indiana, Kentucky, Michigan, and Ohio.

Sports/Outdoor

The eighteen hole championship golf course in Caledonia also features a pool area, driving range, banquet facilities, restaurant, and more.

Arts & EntertainmentLowell

Connecting regional artists and audiences through the visual and performing arts. LowellArts offers art exhibitions, theater and music performances, arts classes for all ages, Lowell Showboat Sizzlin’ Summer Concerts, Fallasburg Arts Festival, and special arts events. Gallery hours: Tuesday-Friday, 10 a.m.-6 p.m., and Saturday, 10 a.m.-5 p.m. Facility rental available.

Business Services

A full service print shop catering to businesses large and small, as well as personal printing. Emphasis on service and quality.

Community OrganizationsSpecialty ServicesHolland

CFHZ seeks to ensure that our community thrives today, tomorrow, and forever by building our community’s endowment to support high impact charitable projects, helping donors achieve their charitable goals, and leading and partnering in community-level initiatives.

Salons & SpasFamily-owned

Full service salon and spa specializing in all hair, nail, skin, body, and makeup services.

Specialty RetailSpecialty ServicesGrandvilleFamily-owned

Retail store featuring sewing machines, embroidery machines, and sergers. Wide array of embroidery supplies and sewing classes. We also repair most models of home sewing machines in a timely manner.

ManufacturingWest LeonardFamily-owned

A third-generation manufacturer of springs and other fabricated metal products serving the automotive, office furniture, appliance, and other industries with a focus on our triple-bottom line.

Woman-owned

Non-Profit Early Education and Childcare inspired by the Reggio Philosophy focusing on nature and community based educational opportunities.See More

GrandvilleFamily-ownedWoman-owned

My Buddies Child Care is a small diverse childcare. We are a play-focused program capitalizing on each child's strengths and interests.See More

A leading local real estate investment and property management firm in Grand Rapids. CWD commits to strengthening the urban center and community of Grand Rapids by making strategic investments that provide high-quality places to live, work, and be entertained.

Business ServicesWoman-owned

Independent TPA firm since 1990, providing consulting and administration (annual compliance testing, government form preparation, and prototype documents) for all types of defined contribution plans.

AdaWoman-owned

The Gordon Group is about concierge service in the real estate industry. It is our passion and profession to help you find your place in West Michigan.

Sports/Outdoor

Located off of 5 Mile, just east of the Beltline, Thousand Oaks features a golf course, event space for meetings, weddings and special events, dining options, and a golf academy.

Health & WellnessFamily-ownedMinority-ownedWoman-owned

A pediatric and family practice office in East Grand Rapids eager to serve the community.

Banking & FinanceCascadeWoman-ownedStorefront

We are a locally-owned and controlled full service CPA firm providing audit, tax, accounting, and advisory services. We have been proudly serving the community for over seventy-five years.

Business ServicesMarketing, Advertising & PRSpecialty ServicesCity of Grand RapidsMinority-ownedWoman-owned

Are you looking to grow your business? We help our clients save time and energy on marketing, strategic planning, and bookkeeping. Focus on your passion. Let us manage your business.

Home Products & ServicesCity of Grand Rapids

West Michigan’s premier Home & Garden Show fills DeVos Place with all of your home and garden dreams. Featuring home products and services, remodeling, new construction, and interior design, situated between huge sprawling gardens, landscaping, and retail garden centers. Spring is in the air! Four seminar stages, and a garden and Art Market with accessories and decor to bring a little home with you.

Restaurants, Food & BeveragesCity of Grand Rapids

Gravity is a unique to Grand Rapids concept combining superior food with craft-beer. We will provide a craft-beer cultivating community/environment, inviting all of those who enjoy quality fare or craft-beer. Led by our team of certified experts, we integrate an expansive selection of craft-beer with an eclectic variety of food, flavors, and scratch dishes with something that appeals to everyone!

Restaurants, Food & BeveragesFamily-ownedMinority-ownedWoman-owned

Specializing in homemade cookies using quality ingredients. We can design a dessert table as simple or as elegant as you like - parties, weddings, open houses, and other special events.

Farms & ProducersGroceryHealth & WellnessCascadeFamily-owned

Heffron Farms Markets, family owned for four generations offering a variety of naturally raised beef, pork, chicken, and turkey. Our markets offer local dairy products and other healthy natural products.

Food has come to be anonymous, mass produced and farm from anything that our ancestors grew up eating.  Heffron Farms strives to have buying quality meats a personal experience. Hormone free, flavorful meats with the original concept of nourishment from Heffron Farms.

Give the gift that keeps giving with Heffron Farms & Markets Gift Certificate.  Make your Holiday Special with prime cuts of meats from Heffron Farms & Markets. Taste the difference!

Restaurants, Food & BeveragesHolland

Wine Spectator’s “Best of the Best” rating: 700 wines, 200 beers, innovative cuisine, fine dining restaurant, elegant banquet room, lively pub and cocktail lounge, summer terrace, knowledgeable servers, and Butch.

Business ServicesComputers, Web & TelecomMarketing, Advertising & PRGrand HavenWoman-owned

Designing effective internet marketing: Maximizing website design, content development, search engine optimization, plus social media and email marketing to tell your story and reach your target audience. In addition to an appealing design, an effective website needs to have relevant content, be usable, accessible, and visible. Designs on the Grand creatively merges function and style to elevate individual business brands and products: Always with the goal of reaching a greater customer base, enhancing sales, and ensuring repeat customers.

Specialty RetailUptownWealthy StreetWoman-ownedCurbside Pick UpDeliveryOnline Gift CardsOnline PurchasingStorefront

Art of the Table is a beloved locally owned specialty gourmet shop that provides delicious products for entertaining and makes the big and small moments of life more memorable. Located in Grand Rapids’ historic Wealthy Street business district since 2003, we pair personal taste you can trust with a unique range of food, libations, and table accessories to delight customers from around the corner to across the country.

Need a gift for a housewarming, a six-pack for an impromptu porch party, a special ingredient for a cozy fireside dinner, a pint of that small-batch ice cream you crave, or the just-right bottle of wine for an upcoming toast? We love to help you find exactly what you need, from familiar favorites to fresh new treats. When you step through the door to our shop and that classic bell jingles, you’re surrounded by a carefully curated selection of products that make your time around the table special. More importantly, you’re surrounded by a smart, welcoming staff that loves to talk tannins and tacos, hops and harissa, anchovies and aprons.
So come on in. We’re so glad you’re here.

Restaurants, Food & BeveragesCity of Grand Rapids

The reason why people keep returning to our six restaurants is no secret. We believe in the simple principle of delivering a memorable experience through our food, atmosphere, and service.

Restaurants, Food & BeveragesUptownWealthy StreetFamily-ownedMinority-ownedWoman-owned

A neighborhood diner open for breakfast, lunch and dinner daily.

Home Products & ServicesHolland

As “West Michigan’s Premier Paint Manufacturer,” RepcoLite has been providing homeowners, contractors, and industry with quality products, expert color matching, and professional advice since 1946.

Employee-ownedFamily-ownedLGBTQ+ OwnedMinority-ownedWoman-owned

We are a non-profit Montessori based preschool offering care to children ages birth through six years old. Our goal is to provide quality childcare to as many children as possible and are working with a sliding scale tuition model to help not only to add diversity but to make quality childcare available to families who might not otherwise of been able to afford it.See More

Home Products & ServicesUptownWealthy StreetFamily-owned

We are one of Grand Rapids most trusted names in flooring since 1949.

Health & WellnessCity of Grand Rapids

Living Well addresses the growing trend towards personal responsibility in health and wellness today. From nutrition, sleep, financial, exercise, to time management, balancing work and family with activities and entertainment, Living Well is the place to be. This show features over 150 exhibits, interactive classes, demonstrations, screenings and seminars on-site.

Specialty RetailHollandFamily-owned

John Silva and Son. Custom jewelry design and repair. Diamonds, colored gemstones, fossils, and exotic gifts. We offer same-day repair service, done in-house. We also buy gold and silver and sell gold and bullion, and we offer laser eyeglass repair. You can find us on Yelp.

Salons & SpasWoman-owned

A team of professional hair stylists and makeup artists specializing in commercial & editorial styling, wedding hair and makeup, photoshoot styling, and more!

Specialty ServicesGrandvilleFamily-ownedLGBTQ+ OwnedWoman-ownedAppointment Only

Messy Hands is a home based childcare located in Grandville. We are open Monday through Thursday. We've been licensed for 2 years now, with a 3 star rating from GSQ. We focus on learning through play, with a special focus on messy play (hence our name).See More

Banking & FinanceHudsonville

Community banking since 1976. We are a full-service bank with everything from personal to business banking, mortgages, wealth management, and trust services. Bank local, where relationships matter.

Community OrganizationsEvent Planning & CateringCity of Grand Rapids

John Ball Zoo is non-profit with a mission to inspire our community to be actively engaged in the conservation of wildlife and our natural environment. JBZoo has over 2,000 animals including lions, tigers, chimpanzees, red pandas, and toucans, along with indoor and outdoor exhibits, interactive experiences, and much more. Bissell Tree House is also available as a premier event/rental facility.

Home Products & ServicesEast FultonFamily-owned

Family-owned-and-operated since 1948. Great selection, service, and price on major appliances, TVs, bedding, and hardware.

Marketing, Advertising & PREmployee-owned

Established as a nimble, cost-efficient, and effective resource, AUXILIARY Advertising & Design creates distinctive branding and marketing communications for clients large and small.

Business ServicesEastownUptown

Digital and offset printing.

Automotive

Wholesale and retail tire sales and service.

Community OrganizationsLegalCity of Grand Rapids

Facing legal problems alone? The Legal Assistance Center offers free legal information, forms, resources, guidance, and referrals for basic civil legal issues including family: Divorce, custody, paternity, child support, and parenting time. Housing: Eviction, security deposits, repairs. Consumer: Garnishment, payment plans, and probate - guardianship.

Banking & FinanceWalkerEmployee-ownedWoman-owned

I provide accounting and tax services to small businesses and individuals. I enjoy working with clients to help make your business succeed. Bookkeeping, controller services, tax preparation, and payroll.

Community Organizations

Through our grantmaking and initiatives, we lead Kent County in making positive, sustainable change. With a permanent endowment that’s been growing since 1922, our Community Foundation supports local nonprofits, guides significant social change, and helps donors achieve their philanthropic goals.

Specialty RetailCity of Grand RapidsFamily-ownedCurbside Pick UpDeliveryOnline Gift CardsOnline PurchasingStorefront

Roasted gourmet nuts, colossal cashews, fine chocolates and confections, unique gift baskets, and award-winning Cream-Nut all natural peanut butter.

Specialty RetailCity of Grand Rapids

Black Monument has been designing and crafting memorials for over 100 years. Family owned and operated.

Event Planning & Catering

Atop our hotel, CityVu Events features floor-to-ceiling views of Lake Macatawa, Windmill Island, and downtown Holland. Seating up to 150 guests, CityVu is perfect for corporate meetings, dinners, and social events. On the first floor, we have our Boardroom and Conference Rooms, both of which include audio-visual presentation options.

Insurance

Independent insurance agency providing home, auto, business, and life insurance planning services. We shop over fifteen top quality insurance carriers and provide friendly service and advice.

Family-owned

Big Steps Little Feet has provided quality preschool and child care services for 27 years. We have grown to 15 classrooms and are licensed for 200 children. We strive to partner with parents to build positive character qualities in a safe and nurturing environment. We believe each child is a gift and deserves the best opportunity at becoming their best self. We provide care for children 6 weeks to 12 years old and have forty employees. It is our goal to make every day a fun, engaging learning experience that challenges the children and strengthens our staff in a healthy way.See More

Family-ownedWoman-owned

Grand Rapids’ local property management firm dedicated to fostering relationships in our communities with our tenants and surrounding businesses. Check out Heritage Place, Eastown Flats, Fulton Square, Homes at River’s Edge, Michigan Meadows, Hanover Townhomes, Knoll Townhomes, and Preserve of Spring Lake.

Event Planning & CateringGrocerySpecialty RetailHollandFamily-owned

Welcome to Fustini’s, where we have always been about the finest gourmet olive oils and balsamic vinegars. We’ve recently expanded to include pantry items, cookbooks, and a School of Cooking.

Restaurants, Food & BeveragesFamily-ownedWoman-owned

Connie’s Cakes makes the world a happier place, one cake at a time. We create cakes for everything from birthdays to graduations to weddings. We also have a bakery case in our Eastown location featuring delicious cupcakes. Gluten free and vegan cakes available with advanced notice.

Banking & FinanceCascadeCheshireCity of Grand RapidsCrestonGreater Grand RapidsHudsonvilleJenisonMonroe NorthNorth QuarterWyoming-Kentwood

Imagine being at a financial institution whose main goal was to help you thrive financially.  We’ll look for ways to save you money right away.  Plus, we have a versatile app, 29,000 ATMs, online banking/bill pay and a full range of services to meet your needs. Whether you’re looking to get into your first home, your first car, improve your credit, save more for retirement or expand your business, we’ll be with you every step of the way!

Business ServicesComputers, Web & TelecomCity of Grand RapidsMinority-ownedWoman-owned

We provide Salesforce training, tailored to each step in your Salesforce journey. Whether you are beginning or are experienced with Salesforce, we can help you achieve peace with your data.

Specialty RetailHollandEmployee-ownedFamily-ownedWoman-ownedOnline PurchasingStorefront

Online and in-store baby registry. Specializing in eco-friendly products for growing families such as cloth diapers, organic skincare, baby carriers, nursery items, diaper bags, toys, and more. We also offer classes and groups designed to help families navigate their parenting journey.

LegalEast HillsUptownWoman-owned

Thacker Sleight is a boutique law firm specializing in sensitive, life-altering events and the legal issues that surround them. Our practice groups have expertise in divorce, collaborative divorce, child custody, mediation, estate planning, business formation, business valuation needs, and property settlements.

Restaurants, Food & BeveragesCity of Grand RapidsHeartsideFamily-ownedCurbside Pick UpDeliveryOnline Gift CardsOnline PurchasingStorefront

We make worthy treats for every body. Meticulously made from scratch with intentionally-sourced ingredients. Grass-fed dairy ice cream, vegan gelato, and exquisite chocolates. Organically principled. All made on-site, located inside the Downtown Market.

Home Products & ServicesSpecialty RetailCreston

Stonesthrow is a modern furniture store offering a wide selection of simple, clean, contemporary furniture and accessories for the home, stocking everything from bedroom and dining room sets to sofas, rugs, artwork and accessories.

Business ServicesWoman-ownedAppointment Only

People Problems, Solved At Cooper People Group LLC, we strive to enrich the world of work. If your organization could use a boost with hiring, culture, HRIS, compliance, training, leadership development, internal communications, or benefits, we can help. Whether you need a small project, a quick HR consultation call, or a longer-term, fractional seat on your team, we can support your people at just the right level. With wide-ranging and deep expertise, our team is ready and available to help you navigate even the most complex human resources issues with custom human resource services. We don't offer a laundry list of pre-packaged solutions tailored to meet our needs, instead we offer custom services designed to meet your organizations people priorities and projects in the way that your company needs.See More

Building Services & Suppliers

Pest Control

Specialty Retail28th StreetCity of Grand RapidsGreater Grand RapidsHollandMuskegonWyoming-KentwoodFamily-ownedWoman-ownedAppointment OnlyCurbside Pick UpStorefront

School music specialists providing rent-to-own instruments for band and orchestra. We are the highest level of Yamaha dealer in the state of Michigan and provide only brand-name, teacher-preferred instruments and accessories. Our experienced repair technicians provide reliable repairs and our retail locations offer a variety of musical gifts, sheet music, keyboards, drum kits, and other accessories.

Business ServicesHolland

Translation & interpretation Spanish<>English and private instruction in Spanish

Arts & EntertainmentCity of Grand Rapids

Producing the highest quality consumer shows for over seventy-four years! From the Grand Rapids Boat Show to the West Michigan Home & Garden Show and seven other top consumer shows. ShowSpan has been connecting businesses, consumers, industries, and communities since 1945. We believe there is no greater way to build relationships than face to face.

Farms & ProducersRestaurants, Food & Beverages

The Schaefer family - centennial orchardists steeped in tradition and rooted on “the ridge” -  grows over 150 varieties of heritage cider apples and heirloom fruits on their homesteaded farm (est. 1855), and on-site cider house for production of Pux Hard Cider in Conklin - twenty minutes northwest of Grand Rapids.

Event Planning & CateringRestaurants, Food & Beverages

Make your event more fun and memorable! Olly’s Donuts makes mini-donuts on location and serves them fresh and warm in your choice of flavors!

Marketing, Advertising & PRWalker

At OWL our focus is on helping businesses grow through the use of technology and marketing services. This mixture of technology and marketing allows us to not only help drive business to our customers but also help them handle the additional work with intelligent systems that help them work smarter not harder. Are you ready to begin working smarter?

Restaurants, Food & BeveragesCity of Grand Rapids

At Bistro Bella Vita, we’re driven by passion, servant leadership, and most importantly, exceptional dining experiences. Our specialty is modern French and Italian cuisine made from scratch with as many sustainably-sourced ingredients as possible.

Farms & ProducersFloral & GardenFamily-owned

Over forty great farms and orchards growing fantastic fruits and vegetables northwest of Grand Rapids. U-Pick experiences, cider, donuts, hayrides, corn mazes, and agri-tourism.

Building Services & SuppliersCity of Grand Rapids

Experts in LEED certification and green building design and construction practices. Energy efficiency services include energy audits, systems modeling and design, and tax incentives.

Business ServicesFamily-ownedWoman-owned

Freight Today LLC is a woman-owned and operated freight company specializing in general and expedited freight services within the demands of their customers.

ManufacturingRestaurants, Food & BeveragesSpecialty RetailHollandEmployee-ownedFamily-owned

In 2015, we introduced you to our love of great beers and a good time.  The driving force for opening our doors was YOU, the residents of the city we love and have always called home. The first step was to introduce the Westerlunds and provide a local hotspot showcasing our hand-crafted beers. After quickly accomplishing that, the direction shifted to ensure that our friends in Holland are ALWAYS our number one priority.

Arts & EntertainmentCity of Grand RapidsOnline Purchasing

See More

Specialty ServicesMinority-ownedWoman-ownedAppointment Only

Mission: To cultivate beautiful experiences of authenticity that inspire and influence others to live authentically! As a speaker, event host and cultural educator. Mediums include multimedia production, blogging, one-on-one and group workshops.

Restaurants, Food & BeveragesEastownUptown

Local farm-to-table Restaurant

Community OrganizationsGroceryHealth & WellnessCity of Grand RapidsFamily-ownedMinority-ownedVeteran-owned

We understand how important it is for you to easily access affordable, sustainable, and local food which is why together we are building a cooperative community that’s bringing a full-service co-op grocery store to central Grand Rapids. Visit our website to learn more and join the co-op!

Marketing, Advertising & PRHollandWestsideEmployee-ownedAppointment Only

Established as a nimble, cost-efficient, and effective resource, Next Creative Co. creates distinctive branding and marketing communications for clients large and small.See More

Health & Wellness

A free medical clinic providing health education, screening, and medical care to low income and under-insured residents of our community.

Business ServicesHolland

Our primary focus is leadership development. We train, coach, and consult. Master Consultant for Leadership Challenge and Leader Practices Inventory. Certified in Extreme Leadership. Partnered often with West Michigan organizations.

Restaurants, Food & BeveragesCity of Grand Rapids

At FireRock Grille, we create a dining experience that sets us apart from other restaurants. We provide diners not only with amazing food of the highest caliber, but also a warm, inviting atmosphere in which to enjoy the company of others. Our menu contains examples of innovative cuisine, showcasing diverse offerings like our exquisite seafood and pasta dishes, our artisan sandwiches and our gourmet burgers.

Restaurants, Food & BeveragesHollandWoman-owned

Full-service gourmet coffee, espresso, smoothie, and sandwich shop. Drive-thru service, comfortable inside and outside seating, and free WiFi. Catering available: Box lunches or trays.

InsuranceAdaFamily-ownedStorefront

Risk management firm specializing in commercial property, general liability, professional liability, pollution liability, medical malpractice, aviation, employee benefits, personal lines, life insurance, and annuities.See More

Building Services & SuppliersHome Products & ServicesCity of Grand RapidsEmployee-ownedFamily-ownedWoman-owned

The spaces where we “do life” whether at home, work, or play, impact our moods, productivity, and overall quality of life. Lauren Figueroa Interior Design believes in thinking strategically about the function of a space to develop designs that lend themselves to our clients’ specific and individual needs. We help our clients create functional spaces that inspire creativity, lend themselves to community, and allow for rest and regeneration. If you have a space to create, we would love nothing more than to make it into a place you love to be.

Banking & Finance

Northern Initiatives is a Community Development Financial Institution that supports the launch and growth of small businesses providing them with capital and know how. Loans have ranged from $1,000 to $500,000.

Restaurants, Food & BeveragesWest Leonard

The Mitten Brewing Co. is a vintage baseball themed brewery. We offer craft beer and gourmet pizza made with the finest ingredients possible.

Specialty ServicesSports/OutdoorCity of Grand Rapids

A panoramic view of the breathtaking Thornapple River provides the backdrop for this expansive eighteen hole course, featuring bentgrass fairways and impeccably groomed tees and greens.

Restaurants, Food & Beverages

Lyon Street Café is a coffee shop serving the Grand Rapids area. We are located in Heritage Hill near Martha’s Vineyard.

Pets & VeterinarySpecialty RetailMonroeFamily-ownedWoman-owned

Fido & Stitch is a place where owners can get their beloved furry family member everything that they need, along with things to make them feel loved.

GroceryHollandFamily-ownedWoman-owned

Live, learn, and be healthy; a retail health food store.

Building Services & Suppliers

We’re more than just a construction company. From planning, preconstruction, and development, to construction and property management, we provide solutions to meet our clients’ needs. We’re Rockford, builders of a changing world, and what we do is groundbreaking.

Home Products & ServicesFamily-owned

Family-owned and operated appliance specialty store since 1948. We specialize in appliance sales, delivery, installation, parts, and our own service department.

Sports/OutdoorCascade

Located in Cascade, a full-service private golf and swim club that is joined with a public restaurant and banquet facility available for meetings, weddings, and special events.

Community OrganizationsCity of Grand Rapids

The Rapid operates fixed route, demand-response services for people with disabilities, those living outside the fixed-route service area, plus car and vanpooling programs among other services.