First and foremost, City Innovation Labs builds software. However, we like to do it a little bit differently. Our focus is on building products that your customers (and market) will actually use. Therefore, we’ve created a D4 Innovation Model that allows us to do just that.
Discover. Rooted in Lean Startup and Design Thinking, we want to walk you through exercises to validate your ideas. Things like Journey Mapping and Story Mapping will ensure that we’ve thought everything through before we start building your product.
Draft. Where you see your ideas come to life. We build a quick prototype to gather feedback from you and your end-users. This will get us prepped to build an MVP. You are part of the process the entire way, during every iteration and every decision - you’ll be there to help guide us in the right direction.
Deliver. When the coding starts. We start development on your product so that you have a fully-coded MVP to take out into the world.
Disrupt. After your product is coded, we’re not done. We still can make changes, iterate, and optimize your product for the market. We do this through the use of analytics and innovation best practices.
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